Traditional Marketing 

Traditional Marketing is an offline method of marketing in which platforms like radio, TV commercials, magazine or newspaper ads, banner ads, posters, direct mail, and phone. etc are used for advertising purposes. Before the advent of the internet in the 1990s, only this type of marketing technique was used for decades. With the revolution of the internet, the significance of Traditional Marketing gradually reduced. Traditional marketing is nothing new as it’s the oldest form of marketing that we have been exposed to at one point or another, especially for the older demographic. In the beginning, Companies generally use traditional marketing and switch to digital marketing later. However, one must never move away from traditional marketing.

Some Common Offline Traditional Marketing Methods Include –

• Tv commercials & Radio Commercials

• Magazines & Newspapers

• Billboards

• Flyers and posters

• Telephone

• Direct mailers, coupons

Digital Marketing 

Digital Marketing is a new method of online marketing in which sellers reach their general customers through social media platforms, search engines, emails, advertisements, web applications, mobile applications, influencers, and other paid promotions on social media. Digital marketing refers to the promotion of products, branding, and selling of products using online marketing techniques. It involves various digital media services, such as Google, Facebook, Instagram, Pinterest, YouTube, etc. Nowadays, digital marketing is not only limited to major platforms but digital ad campaigns run everywhere. Any business, regardless of its size, can leverage digital marketing to reach out to its target market. The smart and right techniques would help to reach and engage their audience through digital marketing.

There are 8 types of Digital Marketing:

• Content Marketing

• Search Engine Optimization,

• Facebook Marketing,

• Search Engine Marketing,

• Social Media Marketing.

• Pay-Per-Click Advertising…

• Email Marketing,

• Affiliate Marketing,

• Influencer Marketing

Different between Traditional Marking and Digital Marketing

1. Cost of Marketing: 

Do you know Facebook is the most used and popular social platform in the world? Yes! It has over 2.74 billion monthly active users worldwide, making Facebook equivalent to marketing on the world’s biggest online channel. Day by day The total number of active users on Facebook seems to be increasing. According to the research, for almost 54% of internet users aged between 16-24, social media is their primary source of brand research. And, almost 67% of all Facebook users search for a local business Page at least once a week. As a social media platform, it helped companies to achieve their social influence in terms of business, customer relationships, brand awareness, reputation, and much more. This is why almost every businesses and brands are willing to invest in marketing by making Facebook a gateway for their business. This is the platform You instantly have access to a large audience base at cost-effective pricing.

Why is Facebook Marketing important?

1. GLOBAL NETWORK :

Web development, also known as website development, refers to the process of creating, building, and maintaining websites and web applications to ensure their performance, user experience, and speed. It’s an action that happens behind the scenes to make a website look the best, work fast and perform well with a seamless user experience. Web developers, or (more commonly) ‘devs’, do this by using a variety of programming languages called HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), & JavaScript. The languages they use to build those sites, depend on the types of tasks they are performing and the platforms on which they are working. You could create a single web page, or you could develop a massive website with thousands of original pages — and technically, both of those would count as web development. Let’s discuss the details.

1. Maintain Brand Identity :

An effective web development process helps protect the business’ brand identity which is relatable to your business. It gives control of your business' brand to a third-party website and its ads. Moreover, owning a domain name is essential to a company, brand, and online presence. It not only builds your brand but also makes people more likely to engage with your website which tends to reach massive traffic.

2. Proving Credibility and Reliability :

Having a website allows effective communication with visitors like who you are, what your business offers, how you can be contacted, what other customers think about your business, and else. The visitors easily find answers to their questions about your business within seconds of landing on your website. Interacting and engaging with customers ensures your prospect about their satisfaction and is responsive to their needs. Do you know about 96% of consumers prefer to read online reviews before ordering any product or service? Therefore, It is important to make your customer’s testimonials on the website to make their purchase decisions without many hitches.

3. Increase the sale :

If you want to sell more, creating a website can effectively aid a business venture to attract more sales. According to the research, e-commerce activities are anticipated to grow by 21.3% in the previous calendar year. This indicates that individuals prefer to buy products during online offers, no matter what the situation is. Nowadays, numerous business owners are rushing to conduct their transactions over the internet. This is because they have identified a great opportunity to capitalize on online sales. The number of customers and sales revenue have a direct correlation. If you want to generate more sales, you may include promotional activities in your marketing approach. As a result, more leads and revenues are created. To further promote online sales, webmasters are encouraged to include updates. Through updates and upgrades, it shows that the website functions are smoothened. Additionally, it shows the client that the brand is dedicated to offering exemplary services and information. So, all activities on the website add value to the business in one way or another.

4. 24*7 online presence :

Having a website increases your chances of success because it is accessible to anyone, anywhere, anytime. On your website service/product information is always avail to customers even if you aren’t in the office, customers can access your website to get the information that they need. Your business will get a strong presence on the web as a business will upgrade your products or services to a globally well-matched entity. Also, if you have a live chat feature/chatbot integration to your website, you can offer 24/7 assistance to your customer's questions and queries even when you are away from your business.

5. Get to win with SEO :

Search engine optimization has become a fundamental aspect to observe and considered in the web development process. In recent years, millions of websites are contesting for the top spot in search engine results pages (SERPs). Customers are basically still looking to get information by using keyword searches in Google and other search engines. The website must meet all the standards required by the search engine to rank on top. Here, parameters such as; title tags, use of keywords, image optimization, load speed, and link building among others are considered. Through search engine optimization, the website gets more organic traffic and becomes more and more user-friendly.

Do you have any online business? How would you like to reach your target audience and conversions without spending tens of thousands of dollars on advertising? Now here comes search engines. All of the Search engines are answer machines.  It exists to discover, understand, and organize the internet's content in order to provide the most relevant results to the questions searchers are asking. Almost every successful online businesses use SEO or search engine optimization to improve their Google rankings and increase their online visibility. Shopping online has been easier and quicker than it’s ever been. Search engines rely on algorithms to find web content and decide which ones to rank for any given keyword. There are three steps to how search engines work: crawling -  is the discovery stage; indexing - is the filing stage, and ranking - is the retrieval stage.

The Three Essential Pillars of SEO     

When it comes to broader SEO, Though SEO changes frequently in small ways, its key principles do not. There are three important pillars: Technical SEO, on-page SEO, and off-page SEO.

Technical Optimization: 

Technical Optimization is the process of completing technical activities on your backend site that is designed to improve SEO but are not related to the actual content of the website. It often happens behind the scenes.

On-Page SEO:

 On-page SEO is the process of optimizing the content on a website that is relevant and provides a great user experience in order to rank higher and earn more relevant traffic from search engines.

OFF Page SEO:

  Off-page SEO is a powerful SEO tactic that plays a large part to improve a website's or page's rankings higher on Google in relevant search results. Off-page SEO is about, among other things, link building, social media, local citations, and more.

HOW DOES SEARCH ENGINE WORK

1. Crawling :

The crawler process of a search engine discovers what pages exist on the web as well as the new and changed content on the web. There isn't a central registry of all web pages, so Google continuously keeps track of changes or updated pages and adds them to its list of known pages. To simplify this process, it’s enough for you to know that the job of these software crawlers (spiders) is to scan the Internet and find the servers (web servers) hosting websites. This process is known as "URL discovery". Some pages are known by google because Google has already visited them. Other pages are discovered when Google follows a link (either pointing to pages within the site or to external websites) from a known page to a new page and thus it finds more and more pages.

2. Indexing :

After a page is discovered, Google tries to understand the data of the page and keeps adding them to its index. Indexing is a massive library that store all the discovered URLs and it includes processing and analyzing the title and description of the page, key content tags and attributes, associated keywords, images, videos, etc. The information identified by the crawlers needs to be well-formed, sorted and stored so that search engine algorithms process it before made available to the end-user. So if your website is not indexing, it will not appear for any searches.

3. Ranking :
                                    

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What is Banner Design?

How to Design a Banner?

1. Effective Banner Size :

Banners come in all shapes and sizes, Each banner size and layout has its advantages. some of them are popular from the very beginning of online advertising and others are barely several years old. So it is tricky to decide which ones you should choose for the company's perfect banner. Additionally, online banners are comparatively cheap and take less effort to become more attractive to the eye.

According to Google Adsense, the most commonly used Banner sizes are:

2. Keep it simple and concise :

Banners are all about concise messaging. Keep content and visuals as simple as possible. Say only what you need to say. The reason to keep it simple is banners need to communicate your message in an as short a time as possible as most of the target viewers simply don't have time to be reading paragraphs of text. So Try to remove unnecessary and communicate your message in the most simple way you can.

3. Choose A font :

It’s time to think about the information you want to convey to your audience and how you want it to look, i.e., text and font. There are a lot of different fonts out there, but we suggest you refrain from using more than two fonts, as your want the text to be easily scannable. If your campaign is going to be mainly focused on mobile, maybe you want to include more interactive elements with rich media, so users can swipe and manipulate the ad.

A Logo is a drawing of image, texts, shapes, or a combination of the three that a company, organization, group, or person uses to mark the identity or purpose of a business. However, a logo can and should be more than a symbol of identification of your business. If designed well, it helps customers understand what you do, who you are, and what your values are and establish an emotional connection with your target audience. A logo is meant to be deep-rooted as it is intended to become amicable to customers and promote brand loyalty. As a result, logos are generally not re-designed very often.

What is the purpose of a Logo?